The CYBERSPACE SHOP

E-COMMERCE, CONTENT STRATEGY & VISUAL STORYTELLING FOR A DIGITAL CULTURE BRAND.

ROLE: Creative Direction, Brand Strategy, E-Commerce, Influencer Marketing, Social Media Strategy

CATEGORY: Fashion / Art Direction / E-Commerce / Brand Development / Influencer & Ambassador Marketing

YEARS: 2019 - 2020

CLIENT: The Cyberspace Shop

A laptop displaying an online store for digital streetwear with neon-themed colors and graphics, including hoodies and jackets, against a dark background.
A woman standing in a field of tall grass, wearing black and red patterned pants and a black sleeveless top, with her hands on her hips and her head bent down. There is a smaller photo of her on the right, where she's posing with her hand shielding her eyes, and a paper ticket held in front of her face. The background features a blue sky and handwritten notes and scribbles overlayed on the image.
A collage featuring a young woman with red hair wearing a purple hoodie with the CyberSpace logo, a black hoodie with similar designs, and a promotional poster for 'The Cyber Space Collection' dated June 12th, available at calvinthekid.com.

Project Overview

The Cyberspace Shop was a fashion and lifestyle brand built around internet culture, nostalgia, and digital identity. I led creative direction across visual identity, product drops, campaign concepts, website presentation, social media, and influencer marketing.

The goal was to build a brand that felt native to the internet — visually sharp, culturally aware, and rooted in the aesthetics of digital culture. The project combined e-commerce strategy, product storytelling, brand development, and community-driven marketing to create a stronger online presence.

A woman with dark hair styled in two buns, wearing a black top with a green geometric pattern of globes and arrows, with neon-colored lighting affecting the appearance of the photo.
Two girls sitting on the ground against a colorful, graffiti-covered wall. The girl on the left has long dark hair and is wearing a black and red logo shirt, while the girl on the right has shoulder-length dark hair and is wearing a black and neon yellow patterned shirt. They are close together, with the girl on the right resting her head on the other's shoulder.
Side profile of a woman with brown hair tied up, wearing a black shirt with red globe and arrow designs on the sleeve, silver hoop earrings, against a clear blue sky and open field background.
Young man wearing orange patterned pants, a black hoodie, and white sneakers standing on a concrete ledge in a wooded park during daytime with bare trees and a light blue sky.
Young woman with dark hair smiling outdoors in a field during the day, wearing a light blue hoodie with a geometric pattern.