Creating an independent clothing brand that represented digital youth culture and the influence of the internet on fashion, art, and identity. Launched in 2019, Cyberspace was built to capture the energy of a generation raised online, while leveraging creative direction, influencer marketing, and social media campaigns to grow the brand’s presence.
With bold graphics and a visual identity rooted in streetwear, Cyberspace was designed to stand out both online and in real life. The project became a way to explore how clothing could serve as both cultural commentary and a unifying symbol for internet-native communities.
